What do we see How visual contribute to the participation in the Essay

What do we see How visual contribute to the participation in the culture - Essay Example It is mostly seen that some advertisement do have striking visual images and mostly lack substance.(Mitchell ,12-24) â€Å"More advertisements contain visual elements, and many advertisements provide little product attribute information†. The advertisement is containing a very catchy phrase which makes the audience think deeply as well as ponders about the quality of the product. It attempts to create a spark in the minds of the viewer as to the subtle meaning hidden in the ad. The ad is very appealing with the bright green leaves of mint as fresh as a morning dew as the main focus point. The brand is trying to persuade the soul of a person and keep them attracted to the product which is portrayed natural and fresh. It is very important for an advertisement to capture the minds of viewers visually and verbally. Ad from the point of view of audience From the point of view of audience the ad is very spontaneously appealing as the concept is directed to the freshness and subtle b eauty of the nature. There is a lot of serenity which comes along with this ad and this takes the audience to a world of health and freshness. The persuasive technique of the ad is very commendable as the main theme of the ad is nature. The graphic is soothing and simple and gives a wholesome and graceful look to the ad. Any ad to be effective needs to look upon the uses and gratification it gives away to the audience. As per (Blumler)â€Å" Uses and gratification is the optimist’s view of the media. and the media can have an unconscience influence over our lives and how we view the world.   The idea that we simply use the media to satisfy a given need does not seem to fully recognize the power of the media in today’s society†. The gratification aspect of this ad is very over powering, natural and subtle. The viewer gets an immense touch of nature while viewing this ad and understands that the product is completely natural, wholesome and refreshing. The use of ad is to satisfy the appetite of the consumer in an eco –friendly way. For the same reason, the brand has used the theme of nature by portraying fresh mint leaves.Poeople always go for products which are organic and healthy and nothing can be more appealing than mint. Its bright green color with its refreshing nature grabs the attention of the readers. msk209@hotmail.com msk209@hotmail.com Visual culture and its impact on viewers of the ad Culture is the traditions, values and beliefs followed by a community or group of people when it comes to visual culture it is the images and sign we come across in every day life and the influence our culture place have on us. According to our culture or belief certain images in an advertisement can persuade us significantly to buy them. Advertisement for food products like ice cream needs to come with unique visual effects. While observing the ads for ice creams it can be seen that the flavor of the ice cream is always the conveyed to th e viewer in an amazing way. As this ad is about ice cream which is mint flavored a mint twig is the main point of visual encounter here. There is also a phrase beneath the primary focus which is very poetic and heart feeling. Since the world is nowadays very health conscious and eco – friendly a depiction of natural object brings in lot of customer confidence and loyalty to product. Visuals penetrating the environment Visual effects play an important role in the advertisement field.

What are the main differences between classical(or historical) realism Essay

What are the main differences between classical(or historical) realism and structural realism in the theory of International Relations Why are those differences relevant to the study of global politics - Essay Example Philosophers and thinkers such as Robert Gilpin and Kenneth Waltz have realized the shortcomings of Classical Realism in studying modern international relations. And thus a Neorealist Movement has been initiated to better evaluate and predict future international relations in the present context. Michael Charles Williams (2005, p.13) states ‘The first, and briefest, is simply to note that despite their declaration of fundamental divide between ‘classical’ and ‘neo’ realism, these thinkers (including Waltz) continue to claim the realist tradition as their own with remarkable consistency.’ There are a number of differences between views of structural realists and views of classical realists, although the aspects where both of them have similar opinions include the belief that nation-states are the most important actors in global politics; nation-states are basically rational; the interaction in the states is characterized by an anarchy and most im portantly, the pursuit of power affects the behavior of the nation-states. It was the Greek political scientist Thucydides who can be considered as the father of Classical Realism. The history of the Peloponnesian War which was written by Thucydides was probably the first example which showcased realist thought. A few of the basic tenets which were established by him included the beliefs that the state is the main actor in a war; the state is the entity which is solely responsible for its own security, progression and safety. However in the modern circumstance, it has been proved that the states do not subscribe to the idea of communal preservation as it did during the times of the Greeks. With the increase of cooperation and travel among countries, organizations which were more informal gradually developed. Hence it was more and more important for states to act in cooperation with other states, which can usually benefit both the